Global Entrepreneurship

Summary

Global IT entrepreneurs launch, develop, and manage venture businesses, while also applying their expertise and know-how to support business growth across a wide range of industries.The goal of this concentration is to cultivate entrepreneurial thinking and leadership, and to acquire the knowledge and skills needed to start one's own firm in the field of global business.Students focus on global business, including e-commerce and web-based business, while also learning fundamental concepts in areas such as finance and management.

Students learn not only the concepts of IT and management, but also the latest practical marketing methods essential for Global Entrepreneurship. These include growth hacking, which addresses web marketing challenges, and growth marketing, which aims to increase profits by using data to strengthen customer relationships and applying big data and data science to rapidly improve the user experience (UX) and other aspects of a business.

Target Career Paths

  • Company Executives
  • Business Strategy Planners
  • Business Consultants
  • Startup Investment Planners
  • Internet Business Designers
  • Business Development Producers
  • Marketing Strategy Planners

Themes of past Master Projects

  • A Study of Innovation and Competitive Advantage in Food Supermarkets in the Retail Market
  • Sales Strategies Based on SWOT Analysis of Omnichannel Retailing
  • A Study of Next-Generation E-Commerce Promotion Strategies
  • A Study of Changes in Corporate Business Model Development
  • Analysis of Online Marketing for Agricultural Products
  • A Study of the Food Service Industry on E-Commerce Platforms
  • A Study of the Current State and Challenges of Cross-Border E-Commerce in China
> Recommended course patterns

Message from Project Instructor

Professor Koh Hong-sheng

In the projects I supervise, I focus on marketing strategies that anyone involved in company management must understand and master.In particular, the projects focus on planning e-marketing strategies that maximize online business efficiency, increase sales, and improve profitability through the Internet and other digital channels that have driven the globalization of business.

To develop more effective e-marketing strategies, it is essential to understand the online business environment and how big data can be used to increase sales and profitability.Specifically, in addition to building an understanding of information technology (IT), which forms the foundation of e-marketing, and acquiring related knowledge, it is necessary to use big data to analyze previously unseen consumer and customer purchasing behavior in order to increase online sales and profits. These insights must then be combined with statistical analysis techniques to develop effective online marketing strategies.

Students who choose the Global Entrepreneurship specialization are expected to understand marketing strategies—the core of consumer- or customer-centered knowledge management—and acquire related knowledge. By applying IT, which has driven the globalization of business, students learn how to strengthen corporate competitiveness, a prerequisite for increasing sales and profits in an increasingly dynamic business environment.

KCGI Students’ JMOOC Online Course on Entrepreneurship Wins First Place in a Contest!

In February 2016, there was a contest event called "JMOOC University Team Championship" (from December 2015 to January 2016), in which online courses created by college students were offered on line, and our student team won the first prize commendation from the JMOOC University Team Championship Executive Committee.

This championship was presented by JMOOC, which regularly offers courses for universities and companies, with the theme of "an online course by the students that is both interesting and instructive". Our student team chose a title “Shooting for IT Venture: Thinking about Entrepreneurship with Kyokotan ” They took the lectures of the faculty members at our school and our group school, KCG, and turned it into a course to learn necessary knowledge and skills for starting new business in the IT industry.The official KCG character "Kyokotan" served as the overall guide, and was designed to be easy to learn.

In the competition, this course gained the highest number of registered students and marked the highest level of content satisfaction. As a result, it was selected for the 1st prize.