David Thanh Hien Pucik

Message

Already the universal form of entertainment across the globe for consumers under the age of 40, and driving annual revenues in excess of $120B globally.Video games are only continuing to evolve into forms of interactivity and entertainment where consumers are interacting with beloved brands through video games first and most. Video games aren't just where gamers discover new stories they love and play with their friends, they're also what they watch when they're bored, one of the sports they consume, and the source of memes, styles, and trends.The superstars of younger generations are playing games live on YouTube, Twitch, and DouYu, and they're posting additional content on TikTok, Instagram, and DouYin.These influencers don't just suggest to their audiences to play games they like, they inspire those audiences to be just like them.

Video games, as a culture of entertainment, have taken over as an arbiter of cool, of presence, and of activation. Between mobile phones only increasing in computing and graphical capabilities over the years and the slow rise of cloud gaming, gaming is more accessible in more places, more times, and at a moment's notice that it has ever been.

Regardless of where in the entertainment industry a company or individual is, gaming requires your attention and consideration, and a fundamental understanding of games is going to be necessary as you consider future strategies, tactics, and audience enticement.