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Ko, Hong Seung

Ko, Hong Seung

Profile

  • (South Korea) Graduate School of Engineering, Togoku University; Graduate School of Engineering, Kyoto University (Department of Mathematical Engineering); Graduate School of Engineering, Nagoya University
  • (South Korea) Former Information Strategy Manager , Strategic Planning Office , Samsung Electronics Co . , Ltd . (CIO) Former President , Harmony Navigation Co . , Ltd . Former Advisory Professor , Korea Information Security Agency (KISA)
  • Representative Director of the Japan Society for Applied Information Science, Expert Advisor of the Korean CALS/EC Society, Former Advisor of the Jeju Special Self-governing Province, Advisor of the Jeju Knowledge Industry Promotion Institute, lifetime member of the Korean Electronic Trading Society

Message

I majored in quality control in the Korean graduate school master's course, and graduate school doctoral course in the Kyoto University. I majored in CIM (Computer Integrated Manufacturing) and FMS (Flexible Manufacturing System), which are the basis of Network Business. As the Information Strategy Director in the Strategic Planning Office of Samsung Electronics, which can be said to be the first CIO, I have been involved in the construction of electronic commerce (B2C) systems for general consumers, RP system construction of SAP AG of Germany, and e-Business strategy.

In addition, the CALS */EC * * Association of Korea, the Korea Information Processing Society, the Information and Computer Communications Policy Committee (ICCP) of the Advisory Committee for Economy, Trade and Industry (BIAC) of the Organization for Economic Cooperation and Development (OECD) in Europe are the Korean government and relevant organizations with which I conducted activities related to e-Business. The activities included standardization of e-Business standards, which form the basis of business-to-business (B2B).

By serving as the representative director of an IT-related venture company, I have worked on B2C such as marketing experience and know-how, management of shopping malls, B2B between Japanese and Korean companies, consulting on web strategy, and planning and operating a curriculum called "e-commerce marketing manager" in cooperation with the Korea Management Association. I taught at the Training Center for Small and Medium Enterprises in South Korea, at several specialized universities, and at the Kyoto Computer Gakuin, one of our college’s group schools, and gave lectures on CALS, EC, e-Business, and IT strategies at Korean companies, etc. Also, I have been engaged in research on e-marketing mode development and index development with graduate students for several years. Based on this experience, I would like to continue working with graduate students on research that will lead to the revitalization of enterprises in ICT.

 
 

* CALS (Commerce At Light Speed) is a standard for sharing information on products and services between producers and consumers, and for performing design, manufacturing, procurement, and settlement all over a computer network.

** EC (Electronic Commerce): e-commerce

Responsible Subject

  • Introduction to Web Business
  • Internet Business Strategies And Marketing

Business Performance

  • Hong Seung Ko: “Step by step Build up Strategy of Shopping Mall Site, Seminar on Shopping Mall Site Build up and Management Techniques, Nov. 1999
  • Hong Seung Ko: “The Practical Work for Driving e-Business, Small Business Training Institute, Sep. 2000
  • Hong Seung Ko: “Business Plan on Japan-Korea e-Marketplace, Meeting room of MRI, Mar. 2001
  • Hong Seung Ko: “Bottleneck and Way of Overcome in Small Internet Shopping Site, Seminar on the Excellent Case of Internet Shopping Mall and Successful Strategy, Nov. 2002
  • Hong Seung Ko: “Early Realization of Ubiquitous Society with going ahead the u-Korea Conception; Part 1, JIJI Press, No.254, p.13, Nov. 2005
  • Hong Seung Ko: “Early Realization of Ubiquitous Society with going ahead the u-Korea Conception; Part 2, JIJI Press, No.256, p.12, Dec. 2005
  • T. Makino, R. Chiu, R. Adachi, T. Nakaguchi and Hong Seung Ko: “A Strategic Royal Marketing Model on e-Business as a new generation marketing model, IFORS, Jul. 11-15 2005, Honolulu, Hawaii USA
  • Takeshi Makino, Ryan Chiu, Ryota Adachi, Takao Nakaguchi, Hong Seung Ko: "A Strategic Royal Marketing Model on e-Business as a new generation marketing model", NAIS Journal Vol. 1, 2005.
  • Hong Seung Ko, Kyoung Sik Min: “Overseas Mobile Trends-The Republic of Korea”, White paper on Mobile Society 2006, pp.262-267, NTT, Jul. 2006
  • Development of proxy server for protecting privacy by distributing information, Shozo Naito, Hong Seung Ko, Makoto Hirose and Takao Nakaguchi, Presented at euroXXI 2006; 21st European Conference on Operational Research, Reykjavik, Island, Jul. 2-5 2006
  • Strategic Customer Relationship Marketing Model for Retaining Customers on e-Business, Yuu Hi Sai, Ken Niho, Tomoko Shikama, Kazu Iwasaki and Hong Seung Ko, Presented at IMFORMS International Puerto Rico, Jul. 8-11 2007
  • Proposal of a Method for Privacy Protection, Tomoichi Kamigaki, Shigeru Aeba, Kazuya Fujita, Yasuyoshi Yamashita, Shin Miyamoto, Takao Nakaguchi, Makoto Hirose, Noboru Takae, Shozo Naito, NAIS Journal Vol. 2, 2007
  • Development of Bonus Marketing Model as a Strategic Promotion, Koichi Tanaka, Takehisa Tabata, Hiroki Maenishi, Yoshiyuki Katsura, Hiroki Taka, NAIS Journal Vol. 4, 2008
  • Verification of the effectiveness of the strategic Customer Relationship Marketing Model by the validity analysis, Yu Hi Sai, Ken Niho, Tomoko Shikama and Hong Seung Ko, Presented at IMFORMS Annual Meeting Washington D.C. 2008
  • Verification of the reliability and the validity on the objective criteria for evaluating e-Customer, Haruki Takada, Atsushi Kimura, Nguyen Truc Thi Thanh and Hong Seung Ko, Presented at IMFORMS Annual Meeting San Diego, 2009
  • The Strategic e-Customer Relationship Marketing Model for retaining customers on online, Hong Seung Ko, Tomoko Shikama, NAIS Journal Vol. 7, 2012.
  • The seven steps of an e-customer behavior process model, Hong Seung Ko, Haruki Takeda, Atsushi Kimura, Nguyen Truc Thi Thanh, NAIS Journal Vol. 8, 2013.
  • Analysis of the Means of Online Insertion, Xu Zen-yang, Liu Bong, Hong Seung Ko, NAIS Journal Vol. 8, 2013
  • Verification of eCustomer Buying Behavior Pattern Model in Kohote Analysis, Wu Bum, Ko Unlong, Lu Ja, Hong Seung Ko, NAIS Journal Vol. 9, 2014
  • Purchasing behavior pattern model of an e-customer, Hong Seung Ko, Takeshi Teramoto, Masashi Nakagawa, Megumi Hiramoto, Liu Shasha, NAIS Journal Vol. 9, 2014
  • Importance Analysis of Evaluation Factors in RFM Analysis, Wang Yu Jia, Ko Hung Sheng, NAIS Journal Vol. 10, 2015
  • Improvement Analysis of Tea Beverage Products by Multi-Attribute Attitude Model, Wang Xingxun, Ko Hongsheng, NAIS Journal Vol. 10, 2015.
  • Analysis of Promotion Measures by Palmore-Type Cohort Analysis, Bending Diameter, Satoshi Takeuchi, Hiroshige Takauchi, NAIS Journal Vol. 10, 2015