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Special Online Lecture by Professor Hiroyuki Ito of KCGI - Possibilities of Digital Contents Learned from Hatsune Miku

A special lecture by Professor Hiroyuki Ito of KCGI, President of Crypton Future Media, titled
A special lecture by Professor Hiroyuki Ito of KCGI, President of Crypton Future Media, titled

On Friday, October 30, 2020, a special lecture by Professor Hiroyuki Ito of Kyoto College of Computer Science (KCGI), the creator of the globally popular Vocaloid (VOCALOID) "Hatsune Miku" and President of Crypton Future Media, Inc.This special lecture is regularly held at Kyoto Computer Gakuin (KCG) Kyoto Ekimae School and KCGI Kyoto Ekimae Satellite 6F Main Hall, but this time we used Zoom webinar.The lecture was broadcast live with simultaneous interpretation in English, and many more students than the hall could hold were able to listen carefully to the speeches of leading experts in the contents business.Professor Ito explained how Hatsune Miku was born, how she has grown, her efforts in voice technology and 3DCG technology, and her wide range of activities in Japan and overseas with video clips.A question and answer session with the students was also held online.

Hatsune Miku is a virtual idol that was born on August 31, 2007.It is also a popular "character" who is 158cm tall, 42kg in weight, and 16 years old.Live concerts are held both in Japan and abroad, and it has become a symbolic presence of Cool Japan, which promotes Japanese culture to the world.

In the lecture titled "The Potential of Digital Content Learned from Hatsune Miku," Professor Ito introduced Crypton's business and explained the basics of computer music.He said, "The software used to recreate the instrument on the computer is called a virtual instrument.Hatsune Miku" was born as a virtual instrument with a singing voice.We use a singing voice synthesis technology called Vocaloid, which was developed by Yamaha," he explained.

The characterization was so successful that people began to create not only music but also illustrations of Hatsune Miku's appearance, computer graphics, cosplay, etc., and post them on the Internet, spreading the chain of creation on a global scale.Professor Ito said, "As 'Hatsune Miku' becomes more and more popular as a character, various rights clearances become necessary," and explained how the environment was set up for rights processing.

Thirteen years have passed since the birth of "Hatsune Miku", and as a result of secondary and tertiary creations by creators, the ways in which she can express herself have expanded greatly, not only in song and voice, but also in dance, video, cosplay, and figures.Commercialization continues, including fashion, opera, robots, games, taiko drumming, and collaborations with popular TV anime characters.Professor Ito said, "We are responding to many collaborations, thinking that we should have various people create and increase the value as a result.

Hatsune Miku has a lot of performances and events coming up in Japan and abroad.In 2020, we conducted a European tour in London, Paris, and Berlin in January before the spread of the new coronavirus.In 2021, we are planning MIKU EXPO 2021 ONLINE, which will broadcast live performances of Hatsune Miku to fans around the world.She is also active in Japan, and in addition to performing live online, she is planning to hold "HATSUNE Miku 'Magical Mirai'" in Osaka in November and in Tokyo in December in 2020, an event that has been held every year since 2013, featuring 3DCG live performances and exhibitions that allow people to experience the joy of creation.

Dr. Ito was appointed as a professor of KCGI in April 2013.In recognition of his international activities and technological innovations, he was awarded the Medal with Blue Ribbon in the fall of 2013.KCGI and KCG have a system that allows students to audit each other's classes.Not only students studying content business at KCGI, but also students in KCG's Art and Design, Digital Game, Computer Science, Information Processing, IT Voice Acting, and other content-related fields can learn a lot from Professor Ito's efforts.

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